Promotional services are all the ways that you get the word out about your company, product, or service. They are one of the four major components of marketing. Each of the promotional services engages your target audience in a different way or in a different space. The variety ensures that every member of your audience is reached in a way that most suits them.
Public relations can strengthen your company’s reputation and soften the public perspective. You can use public relations to create great stories about your company in the following areas:
- Inform of new products
- Relaunch old products
- Introduce new employees
- Apprise of financials
- Update on company news
- Educate about market trends
Advertising is paid promotions using mass media, including newspapers, magazines, television commercials, internet banners, and billboards or posters.
Sales promotions are a strategy where your company uses short-term offers or giveaways to gain the public’s attention. You can use a variety of means to influence the buying behavior of your target audience.
Here are some of the benefits of sales promotions:
- Create brand loyalty
- Increase sales and revenue
- Support other company interests
- Engages existing customers
- Customer behavioral insights